CNBC PRESENTS "PLANET OF THE APPS: A HAND-HELD REVOLUTION!"
The one-hour program looks at how the launch of the Apple iPhone in June of 2007 gave birth to a revolution in mobile technology—an apps explosion. As the popularity of apps continues to soar and users view them as an essential tool for everyday life, Apple has opened the door for outside developers to create new apps and a new breed of entrepreneurs allowing anyone from an engineer to a Hollywood star to an everyday person to become an app developer.
CNBC also profiles two new app entrepreneurs from Chicago, Darren Marshall and Phil Tadros, who want to get in on the phenomenon with a budget management tool called Texthog. The app would allow users to immediately record their expenses by texting them to their Text Hog account. The documentary follows Marshall and Tadros as they develop, design and program the app and ultimately submit it to Apple for approval, a process, which can be both stressful and time consuming.